BBU, Walmart and Tyson Foods unite to nourish a better world

Grupo Bimbo - Galería de fotos

The brands worked together to bring food to those most in need across America

Our numerous projects are focused on helping the communities in which we are present.

At Grupo Bimbo every initiative that we organize or are a part of, in any of the 32 countries in which we operate, is more than just a project; it is an act of teamwork to nourish a better world. 

Through our organization Bimbo Bakeries USA (BBU), we are doing our small part to help people in need in states like North Carolina, Indiana, Oklahoma, and Texas, among others. This was part of Bimbo Bakeries' collaboration with Tyson Foods and Walmart through Feeding America, the largest hunger relief organization in the United States. 

Together, the three companies collected 15,000 pounds (6.8 metric tons) of food, of which BBU donated 5,000 pounds (2.26 metric tons) of bread to every food bank. This is the equivalent of providing 41,250 meals for 77 counties. 

Other community-focused initiatives

We also promote many initiatives in different regions that bring us closer to the community.  One of the most noteworthy is the Good Neighbor program, which is dedicated to the development and welfare of the people in the regions in which we operate.  Since it was founded in 2012, this initiative has undertaken over 762 projects to improve, remodel and restore infrastructure. 

We are also involved in sports activities that promote healthy eating and physical activity, such as Futbolito Bimbo and the Global Energy Race. 

Futbolito Bimbo is a tournament in which thousands of children take part, exercising and practicing good sportsmanship both on and off the field. The Global Energy Race is a race with a cause held in various cities throughout the world, in which employees and their families interact, socialize and get active, while Grupo Bimbo donates slices of bread for every kilometer that the participants complete.  

At Grupo Bimbo we are convinced that these sorts of positive initiatives are a small contribution that helps us to reaffirm our global commitment. And it enables us to continue building a sustainable, highly productive and deeply humane company.