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Bimbo With You Together We Will Get Through This

2020 brought with it an unprecedented event that has presented a challenge for us globally: the COVID-19 pandemic.

Grupo Bimbo Innovación

The impact created by COVID-19 has meant completely changing our activities in practically every aspect of society, leading us to find solutions and demonstrating that we will get through this.

That’s why at Grupo Bimbo we have reaffirmed our global commitment to carry out actions that enable us to protect our associates, to assist our customers and consumers with all of the prevention and safety measures, and to serve the community through different support initiatives. We are also committed to maintaining for all families the availability of our products, which are made following the highest standards of quality, safety and hygiene.

Bimbo Is With You Together We Will Get Through This

WE PROTECT OUR ASSOCIATES

People are at the heart of our philosophy, which is why we have adopted a series of preventive measures worldwide to guarantee the safety of our associates, consumers and their families. These include:

  • Encouraging frequent hand washing and the use of hand sanitizer.
  • The use of face shields and masks (designed and manufactured by the Grupo Bimbo Technological Development team).
  • Sanitary filters for prevention, timely detection and safe-distance protocols.
  • Enhancing the sanitization of work spaces and distribution vehicles.
  • Following the health of our associates (using our GB’s COVID-19 Assessment app).
  • Psychological counseling through webinars on managing stress and anxiety.
  • Remote work for those whose duties allow it.
  • Sending home associates that fall into vulnerable categories (pregnant women, people with hypertension, diabetes, among others).
  • Otorgan a Grupo Bimbo premio Bono Corporativo de Grado de Inversión del Año

    OUR PRODUCTS ARE ALWAYS AVAILABLE

    We work every day so that our customers, suppliers and consumers know they can count on us. Since the beginning of the contingency, we have been committed to working under strict safety measures so our plants can function at their maximum capacity, guaranteeing the availability, freshness and safety of our products.

  • Grupo Bimbo, la receta mexicana mejor globalizada: Forbes

    WE SERVE COMMUNITIES

    At Grupo Bimbo, we are committed to all the communities where we are present; that’s why we have carried out initiatives such as donations to food banks, thinking about those who are most vulnerable.

  • Grupo Bimbo, la empresa de México con mejor reputación de acuerdo con el ranking Merco 2019

    WE SUPPORT THOSE WHO GIVE US STRENGTH

    We recognize the work of all those people who are doing their part on the front line. We have provided economic and in-kind support so that medical and hospital personnel can carry out their important mission more safely.

  • Grupo Bimbo, la receta mexicana mejor globalizada: Forbes

    Mexico

    An investment of over 200 million Mexican pesos was made to cope with COVID-19 through different initiatives:

     

    For Healthcare Services and Medical Personnel

    • Donation of over 70 million Mexican pesos for the construction of the COVID-19 Temporary Unit, located at the Citibanamex Center in Mexico City.
    • Donation of 2.5 million box lunch for medical and hospital personnel at different public health institutions in the country.
    • Supplying equipment and operators to support the management of medications from the warehouses of the IMSS (Mexican Social Security Institute) Foundation.
    • Donations to the Mexican Foundation for Health, dedicated to research, the training of professionals and technological development.
    • Donation of more than 170,000 masks designed and manufactured by Grupo Bimbo to medical personnel.
    • Support for the FUNSALUD foundation (a real-time health platform).
    • Donations to the Mexican Foundation for Health, dedicated to research, the training of professionals and technological development.

    For Storekeepers and Micro-entrepreneurs

    • Donation of a million masks and 300,000 plastic protective face shields
    • Donation of 200,000 stickers and 50,000 protective screens to promote safe distancing in stores
    • Development of strategies to train and support storekeepers, and to provide commercial incentives.
    • Making it easier to get credit.
    • Development of ongoing commercial programs.
    • Training programs.
    • Technology so that payments can be made and charges for services can be paid with debit cards, credit cards and food vouchers using Qiubo.
    • Support through Connection Center to ensure the availability of products.

    For communities

    • Donation of over one million slices of bread to food banks for those in greatest need.
  • Grupo Bimbo, la receta mexicana mejor globalizada: Forbes

    North America

    • Donation of 500,000 dollars to the COVID-19 response fund of Feeding America in the United States.
    • Donation of products to food banks in Canada.
  • Grupo Bimbo, la receta mexicana mejor globalizada: Forbes

    Central America

    • Donations to governments and institutions that support communities in extreme poverty.
    • Donation of 300 sets of sheets for the Parque de la Industria Hospital in Guatemala.
    • Launch of special packaging that recognizes and applauds the efforts of our associates and customers.
  • Grupo Bimbo, la receta mexicana mejor globalizada: Forbes

    South America

    • Donation of over 42,000 slices of bread to food banks in Ecuador.
    • Donation of economic resources and products to food banks in Colombia.
    • Donation of over 900,000 slices of bread to community centers in Brazil.
    • Launch of special packaging that recognizes and applauds the efforts of our associates and customers.
  • Grupo Bimbo, la receta mexicana mejor globalizada: Forbes

    Europe, Africa and Asia

    • Delivery of a million donuts to medical personnel in Spain.