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Barcel Launches Applix, A Nutritious Apple And Chile Snack

22 May 2006

Applix joins the line of Barcel products focused on those

who are seeking new alternatives in snacks, withouthaving to sacrifice in flavor

Applix is an innovative natural snack that will provide children with energy in a way that is different and that is also fun!

Applix is low in fat and contains fiber.

Mexico City, May 22 of 2006. Barcel, the market leader company, is constantly working in the development of innovative and different products for all age groups.

With the presentation of Applix, Barcel offers a new and nutritional alternative within the snack market. Applix is a snack that is manufactured with dehydrated apple that is presented in small-sized enjoyable pieces featuring fruit flavors and added chile, so that children can obtain flavor, nutrition and fun in the same product. In addition it is low in fat and contains fiber, calcium and iron.

Eduardo Ríos, Marketing Manager at Barcel said “our concern is that we always be an innovative snack manufacturing company. With the launching of Applix we continue to demonstrate that we are the leaders in the creation of different and original products designed to be the delight of the most demanding tastes and fancies”.

He added that “Applix joins the line of Barcel products focused on those who are seeking new alternatives in snacks, withouthaving to sacrifice in flavor. Applix is the Barcel spearhead in this type of a new snack concept directed to children and youngsters; in spite of the fact. that in the adult segment we are already offering our consumers with other options such as Chip’s Low in Sodium (Chip’s Bajas en Sodio), Oven - Toasted Peanuts (Cacahuates Horneados) and Low Fat ‘Nubes’ (‘Nubes Bajas en Grasa’), among others.”

Applix will be out on sale at the price of $5.00 and it will be displayed in show – strips at all points of sale.
Viewing its qualities and features, it is quite clear that Applix is a nutritional and enjoyable product that will appeal to the taste of children and youngsters and to their mothers’ satisfaction.