Language

 
  • Home
  • News
  • Barcel Presents The Delicious Flavor Of The ‘Habanero’ (Chile) On Peanuts, And Excellent Innovation That You Will Not Be Able To Resist

Share In:

Barcel Presents The Delicious Flavor Of The ‘Habanero’ (Chile) On Peanuts, And Excellent Innovation That You Will Not Be Able To Resist

20 May 2006

Thus offering the extraordinary experience of the flavor of “toreado” chile

and the best balance of excellent taste with the hot tasty chile

With the ‘Cacahuates Toreados Habanero’ [Habanero (Chile) “Toreados*” Peanuts], Barcel has positioned itself as the owner of the “toreado” process regarding snacks.

Barcel is the leader in the peanut market offering many products that are preferred by the general public such as Hot - Nuts and the Golden Nuts line, and it has now launched the new line of peanuts “Cacahuates Toreados Habanero” with the intention of bringing true delight to the most demanding tastes, thus offering the extraordinary experience of the flavor of “toreado” chile and the best balance of excellent taste with the hot tasty chile.

With this new member of the Barcel family, the image of the innovative enterprise is strengthened in the snack line and Barcel is therefore positioned as the sole owner of the “toreado” process in the snack line.

Those with the most demanding palates acknowledge that only Barcel, a 100% Mexican company, could create a product as authentic as the “Toreado Habanero”.

The launching of the “Cacahuates Toreados Habanero” peanuts is conducted at the national level, and by way of publicity supports it has material at points of sale, exhibit strips and advertising on television. The creative idea and materials were developed by the Young Rubicam advertising agency.

The “Cacahuates Toreados Habaneros” presentation comes in 45g packages and its recommended retail price is $3.00"

Torear a chile": is a procedure that involves heating and turnign the chiles on a hotplate (´comal´, as used to cook tortillas) which makes the chile become hotter and tastier.