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Bimbo announces its novel promotion based on the “Madagascar” film

11 Jul 2005

It will also be possible to exchange the wrappers

for attractive promotional items

There are new kinds of promotional items that will be found in various Bimbo products or be obtained by exchanging empty wrappers.

The promotion includes such practical items as: lunch boxes and “sandwichbags”.

Mexico City, July 11, 2005.- Bimbo announced its “Madagascar” based promotion. DreamWorks’ 2005 most eagerly awaited children’s summer film. Bimbo products such as White Bread and Sweet Bread are participating and will have new and amusing promotional items in their package. It will also be possible to exchange the wrappers for attractive promotional items.

For the Bimbo Sweet Bread products the promotion includes:

  • Thermochromatic stickers (with heat sensitive inks)
  • Transparent stickers
  • Mini-templates
  • Mini- puzzles
  • Transfers“Madagascar Giralocos” (amusing character figures inside plastic hoops)
  • An album for stickers that can be exchanged for one “Negrito” wrapping plus $3 pesos.