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The Bimbo bars product family has a new member: The Prune Double-Fiber Bar

02 Aug 2005

With the new Prune Double-Fiber Bar, those concerned over their health and figure

will have another bar option with the same benefits of the Bimbo Double–Fiber Bar

Mexico D.F. August 2nd, 2005.- Bimbo Bars, because of the great success attained in its category, and in order to continue consolidating its market position, announced the launching of the new Prune Double- Fiber Bar, containing wheat and oat fiber and, as its name states, prunes.

“With the new Prune Double-Fiber Bar, those concerned over their health and figure will have another bar option with the same benefits of the Bimbo Double–Fiber Bar. Its delicious flavor and nutritional properties make it the ideal option for all those persons seeking a nutritional and practical product for breakfast, as a snack or for a light dinner”, said José Manuel González, Bimbo Marketing Director.

The new Prune Double-Fiber Bar contains Bi-O-Fiber, a combination of wheat and oat fiber. The first helps improve the intestinal transit and prevent constipation and other problems. The oat fiber, on its part, helps to control appetite, regulates glucose and helps reduce cholesterol blood levels, thus reducing the risk of developing heart disease.

This new bar provides 7.9 gr. of fiber, making it the bar with the highest fiber content in the market. It is also enriched with vitamins and minerals, necessary for the body to perform well, such as folic acid, iron, and zinc amongst others.