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Bimbo launches new Double-Fiber Snack Bar

13 Jan 2005

..helps to control appetite, regulates blood glucose and reduces blood cholesterol levels,

thus reducing the risk of developing heart disease

Bimbo launches new double-fiber snack bar; the one with the most fiber in the market.

Bimbo launches its new Double-Fiber Snack Bar, the one with the most fiber in the market (7.8 g) with the objective of consistently making available to consumers products that contribute towards better nutrition.

The new Double-Fiber Snack Bar contains wheat and oats. Wheat fiber (non-soluble) helps to improve intestinal transit and contributes to prevent constipation and disease such as cancer. On the other hand, oat fiber (soluble), helps to control appetite, regulates blood glucose and reduces blood cholesterol levels, thus reducing the risk of developing heart disease.

“The “Silueta” and Multigrain Linseed snack bars are beginning to enjoy good acceptance among our consumers and with this new Double Fiber Snack bar, we are strengthening our position in the snack bars market segment, by offering another excellent option for our nutrition savvy consumers”, stated Bimbo Marketing Director, José Manuel González.

The new Double-Fiber Snack Bar is the only one in the market with Bi-O-fiber and fortified with vitamins and minerals such as folic acid, iron and zinc, among others, which are essential for appropriate body function.