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Bimbo presents its new Double Fiber and Natura bars

15 Jan 2007

With the launching of Natura and Double Fiber Chocolate, Barras Bimbo continues its consolidation as the leader in the bars’ category

offering more varieties so that the consumer can find new and delicious flavors and at the same time

Mexico, D.F. January 15 of 2007.- With the launching of the new Double Fiber Chocolate bar and the line of Natura bars, Bimbo once again marks the trend of providing the consumers with products that will help them consume adequate nutrition at any and whatever time of the day.

Martin Belton, Barras Bimbo Marketing Manager commented that “With the launching of Natura and Double Fiber Chocolate, Barras Bimbo continues its consolidation as the leader in the bars’ category offering more varieties so that the consumer can find new and delicious flavors and at the same time, can enjoy the nutritional benefits that they provide. ”

The new Double Fiber bar is made with BI-O-Fiber, an exclusive combination of wheat fiber and oat fiber, mixed with a delicious chocolate flavor. Wheat fiber can help the digestive system to function adequately, while oat fiber can contribute to producing a sensation of being full and to regulate the levels of blood cholesterol and glucose.

For their part, the Natura bars offer benefits that go beyond just the fiber since they are made with Whole Grains of oats that in addition to containing fiber, provide a variety of different vitamins, minerals and anti - oxidants.

Natura is presented in three exquisite flavors:

  • Oats with honey
  • Almonds and red fruits
  • Nuts and almonds

The Double Fiber Chocolate bar is available priced at $3.50 pesos at the national level and the Natura bars line can be found in the Metropolitan Area in boxes containing 12 bars at the price of $25 pesos.

Both launchings are supported by point-of-sale materials and commercial ads on TV; the creativity involved was the responsibility of the FCB publicity agency.