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Bimbo presents the new “Olocoons” successful promotion season

12 Jan 2006

Bimbo through this new Olocoons adventure is offering

healthy and educational entertainment by means of attractive promotions for its audience of children

The new characters that will provide continuity to Olocoon adventures are now living in outer space.

The promotion will have the backing of a cartoon to be broadcasted on open television.

During this season, Olocoon settlers will struggle to restore the planet’s environmental balance which has been disturbed by pollution.

Mexico City, January 21st, 2006- Continuing with the success of previous years, Bimbo presents its new Olocoons promotion, with new adventures, amusing characters and novel and creative promotional items.

The Olocoons O3, new adventures take place in outer space, where a struggle takes place to restore the Planet Olocoons’ environment, which has been disturbed by pollution. The cartoon adventures produced by Bimbo will be aired on open TV.

The Bimbo Olocoons 03 promotion will be 9 weeks long, starting on January 26th and culminating on March 29th.

José Manuel González, Bimbo Marketing Director, said: “as in previous years, Bimbo through this new Olocoons adventure is offering healthy and educational entertainment by means of attractive promotions for its audience of children. In 2006, Olocoons O3 seeks to surpass the excellent acceptance level enjoyed by previous editions”.

He added that: “Bimbo is a socially responsible company concerned for the environment, and through this promotion asides from offering entertainment, we want to awaken the ecologic awareness of all children and to foster a culture of caring for nature.”