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Bimbo presents the new Muffins with Nuts

15 Aug 2006

Muffins with Nuts are a new option with the ideal size

that are an addition to the family of the traditional Muffins Bimbo

Bimbo Muffins made with nuts—their new delicious ingredient

Mexico, 15th of August of 2006 – Looking for new alternatives to delight consumers, Bimbo launches Muffins with Nuts to the market, which combine traditional vanilla flavor with a delicious new ingredient, Nuts.

Muffins with Nuts are a new option with the ideal size that are an addition to the family of the traditional Muffins Bimbo, made to give yourself a little treat anytime, anywhere.

Julio Antonio San Vicente, Marketing Manager commented: “Our consumers commented to us that the flavor of nuts mixed with vanilla was an excellent combination to develop a new variety of Muffins, and this preference, added with the quality of Bimbo, makes us confident about this new product. This way, the smooth and traditional flavor of the Bimbo Muffins mixed with little pieces of nuts makes of every bite a unique sensation”Bimbo Muffins with Nuts can be found nationwide at convenience stores in its 4-pack presentation at a suggested retail price of $7.50 pesos.

For it´s launch they will count on point of sale material. The creative development was in the hands of the FCB agency.