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Bimbo presents the new Olocoons’ Adventure: ´07 Earth Mission

17 Feb 2007

“Bimbo is always concerned with offering attractive and entertaining promotions to its consumers,

which involve themes that are of current interest and importance to all, such as those referring to environmental conservation

Mexico City, February 17 of 2007.- For the fourth consecutive year and providing continuity to the success that the previous editions of these entertaining programs, Bimbo now launches the new promotion of Olocoons: ’07 Earth Mission with a new ecological adventure and more enjoyable characters.

As it makes its appearance together with ingenious promotional articles, the Olocoons: ´07 Earth Mission takes place on the surface of the Earth where the characters shall be faced with the challenge of having to recover the environment of the Blue Planet that has been affected by contamination. In addition, they must not allow solar energy to be stolen because it is necessary in order to preserve life on Earth.

Julio San Vicente, Bimbo’s Marketing Manager mentioned “Bimbo is always concerned with offering attractive and entertaining promotions to its consumers, which involve themes that are of current interest and importance to all, such as those referring to environmental conservation. Our purpose with Olocoons ’07 Earth Mission is to entertain and, at the same time, to create an ecological awareness in all children, youngsters and adults and to promote a culture of care and preservation of our environment”.

The same as other previous years, Olocoons: ’07 Earth Mission shall have a weekly transmission over open television of a series of six animated chapters lasting five minutes each. This shall take place on Mondays, immediately after Sponge Bob, at 4:00 pm on channel 5, beginning next Monday, February 19. On Saturday, March 31st at 12:30 noon, on the same channel and as the perfect finish for this new edition of the Olocoons, the complete 30 minute transmission of ’07 Earth Mission shall be broadcast for all those who wish to enjoy the entire series again.