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Bimbo Renews Its Whole-Wheat Bread Now With Pre-Biofiber

24 Feb 2005

The new Bimbo whole-wheat loaf bread is still the only bread in the market

made with whole-wheat husk

Bimbo has now added a new ingredient to its whole-wheat loaf bread in keeping with its constant concern for family health.

The new Bimbo whole-wheat loaf bread now with Pre-Biofiber helps maintain a healthier digestion.

This re-launching will be backed by an important advertising campaign.

Bimbo announced the national re-launching of its Bimbo whole-wheat loaf bread, now with Pre-Biofiber that, among other things helps to maintain a healthier digestion.

“Consumers are exhibiting a trend towards changing their life styles, which are becoming increasingly faster paced and demand that they find new, more practical and healthier products to meet their needs”, assured Bimbo Marketing Director, José Manuel González.

He went on to say that “ in adapting to these changes, Bimbo has re-designed its new whole-wheat loaf bread that helps people seeking a healthier way of eating to feel well and look wonderful”.

Bimbo has preserved the quality, flavor and consistency of its previous whole-wheat loaf bread, which is now improved thanks to its new ingredient: Pre-Biofiber. On the other hand, the new Bimbo whole-wheat loaf bread is still the only bread in the market made with whole-wheat husk and it is now sold in a new and attractive wrapping.