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Bimbo Sweet Bread (‘Pan Dulce’) Launches Its New Line: “Bites”

11 Jul 2006

What we are looking for is to offer our consumers

something fun, delicious, and practical to cater to the whole family

The only muffin that you can savor in just one bite.

It comes in three delicious flavors: Chocolate Chip, Blueberry, and Double Chocolate.

Mexico, DF 11 of July of 2006. Bimbo announced the launch of “Bites”, its new line of sweet bread. It consists of a line of mini muffins in three different flavors, presented in a small size so that they can be enjoyed in just one bite. On the other hand, Bites are offered in boxes containing five bags each, which translates into a very practical product.

Julio San Vicente, Marketing Manager of ‘Pan Dulce Bimbo’, commented, “what we are looking for is to offer our consumers something fun, delicious, and practical to cater to the whole family. With Bimbo’s Bites, they’ll find all of the flavor and smooth texture of these “bite size” muffins with Bimbo’s traditional guarantee of quality and freshness.

He added that Bimbo “Bites” look to be the preferred option in new moments of consumption since their shape and size are ideal for those moments of relaxation.”

Bites are offered in three flavors:

  • Chocolate Chip: vanilla flavored muffins with chocolate chips.
  • Double Chocolate: brownie-style chocolate flavored muffins.
  • Blueberry: vanilla flavored muffins with blueberries.

Bites will be available at the most important self-service chains in the country and sold at an approximate retail price of $30.00 pesos.