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Bimbo sweet bread launches a new edition of Star Cards

19 May 2005

Figurines will only be available

inside the special “Negrito” edition packages

There are 20 shooters, 12 mini-cards, 6 space ships and 8 figure characters included in Bimbo Sweet bread products.

A will be included in the promotion will include a Stellar Pound Cake for a 4 week period.

Mexico City, May 19, 2005- Bimbo Sweet Bread launches its new nation-wide Star Cards promotion simultaneously with the release of the Episode III Star Wars film, “The Revenge of the Sith”.

Bimbo Marketing Director, José Manuel González, stated: “This promotion comes as a response to the 2002 Star Cards acceptance and our wish to make available to our consumers these collectibles, which are related to what will surely be the most successful film of the year. This complies with the guidelines, characteristic of Bimbo, of offering sound entertainment”.

Participating products are: Negritos, Donitas, Panquecitos and Mantechox, which will include Mini-Cards; Roles (package of 2), Bimbuñuelos, Colchones, Mantecadas, Conchas, Donas, Panqués and Nutrilonch, with Shooters inside; Roles (package of 6), and Multi-packages, will contain Space Ships. There will also be a special Negrito promotion containing metallic paint-coated Figurines.

The collectibles will be found inside product packages. Figurines will only be available inside the special “Negrito” edition packages that will sell at a retail price of $6.00 pesos.