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Chocremoso Payaso And “Chocolate En Polvo Payaso”, New Ricolino Products

18 Jun 2007

It is ideal to spread on a slice of bread or

to decorate a dessert and give it a touch of chocolate

The same flavor as the Paleta Payaso now as a spread and a powder to make chocolate milk.

Delicious and fun ways to savor Paleta Payaso.

Mexico City, June 18, 2007. Ricolino announced the launching of Chocremoso Payaso and Chocolate en Polvo Payaso, two new and fun options especially addressed to children, in an effort to expand its variety of products with a delicious Paleta Payaso flavor.

Mauricio Sánchez, Marketing Manager, said: “Paleta Payaso is a product preferred by children for its very special and unique flavor. Last year, as part of our line extension strategy, we launched Chocolate Payaso Stick into the market with great success and excellent acceptance by consumers. We are now offering new options for children to share and enjoy the same Paleta Payaso flavor, but in different and amusing ways”.

Chocremoso Payaso is a creamy chocolate with a delicious Paleta Payaso flavor.

Chocolate Payaso en Polvo is in turn the ideal ingredient for making drinking milk fun with all the Paleta Payaso flavor.

Both products will be available nation-wide at self-service stores and will be supported by point of sales material, sampling events and a TV commercial.