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Lara announces the launching of its new sandwich cookies: Canapinas Deli

10 Nov 2005

Their delicious taste makes them an irresistible cookie

to satisfy the cravings of young and old at any time of day

Lara announces the launching of its new sandwich cookies: Canapinas Deli

México D.F. Novembrer 10th, 2005.-Lara Cookies launch into the market its new “Canapinas Deli”, a delicious salty sandwich cookie filled with cream and spices in order to reinforce the brand in the salty cookies market segment.

For Lara Cookies to introduce new products in this market is a fundamental part of its strategy, since there has been little innovation in the salty cookies category in recent years and it has great growth potential.

María de los Ángeles Moreno, Lara Marketing Manager, said: “The salty cookies market has not been developed in terms of varieties, flavors and presentations. For this reason, the launching of Canapinas Deli represents a great opportunity for Lara to develop new lines of business and concepts that will enable us to consolidate our market position”.

She added: “The new Canapinas Deli cookies, with a creamy, spicy flavor are ideal as a snack at work and school. Their delicious taste makes them an irresistible cookie to satisfy the cravings of young and old at any time of day.”

All innovation efforts undertaken by the brand are geared towards strengthening Lara Cookies’ market share and gaining mind share among consumers.