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Marinela Cookies launches its exclusive promotion for girls with the Bratz Dolls

23 Feb 2007

At Marinela we like to conduct promotions with which our consumers

can play, have fun and at the same time, enjoy our products

Mexico City, February 23 of 2007.- Galletas Marinela is always on the lookout for whatever new demands may come from its consumers, and now presents its new promotion for girls, with the support of the Bratz dolls.

Ana Bercowsky, Brand Manager for Galletas Marinela commented, “At Marinela we like to conduct promotions with which our consumers can play, have fun and at the same time, enjoy our products. On this occasion we seek to pamper the girls that are special and are always looking for a promotion that is exclusively targeted for them, and what could be better than to carry this out with the popular Bratz dolls, which over the last few years have been positioned among girls’ favorite dolls”.

In this entertaining kit, alongside and in the company of Lors, Plativolos, Triki-Trakes and Canelitas cookies, one of the 5 different gifts can be found portraying the image of the Bratz dolls; which include: a picture frame, a coin purse, a keychain with a small notebook, decoration for a cell phone and a notebook with a spiral binding.

There will also be a special edition of cookies. These are the Mini Suavicremas Bratz Diamondz that come in innovative / exotic flavors: tangerine, melon, redcurrant and blue berry and in addition inside of each package, the girls can find one of the 24 different collectable stickers of the Bratz dolls.

The Galletas Marinela kit and the Mini Suavicremas, shall be priced at $20 and $3 pesos respectively.

The referred promotion shall be carried out at the national level and shall have the support of two TV commercials as well as point-of-sale material, all of which was produced by the Mc Cann Erickson advertising agency.