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Mister potato face, new member of the Barcel family

30 Jan 2007

What makes Mister Potato Face unique is its magimon flavor,

a delicious combination that the junior consumer prefers

Mexico, D.F. January 30 of 2007. Barcel welcomes Mister Potato Face, this pleasant and likeable character that has several detachable and interchangeable body parts, and that on this occasion shall seek to offer children moments that are full of flavor and fun, by means of a deliciously flavored potato that comes inside a very original packaging.

Karla Schuchard, Group Manager at Barcel pointed out that: “With the incorporation of Mister Potato Face into the line of snacks for children, we shall be offering our consumers different, enjoyable and original options”.

She also added that “What makes Mister Potato Face unique is its magimon flavor, a delicious combination that the junior consumer prefers and who has made this preference known to us in the flavor surveys that we have been carrying out throughout the development of this new product”.

Mister Potato Face snacks shall have a cost of $3.50 pesos and shall have nationwide presence in addition to its launching being supported with point-of-sale materials as well as a TV commercial.