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Organizacion Barcel Presents Its New Line Of Chewing Gums

31 Jul 2008

The new line is formed by 6 new brands of chewing gum

with an original range of varieties and flavors

Within the framework of the 2008 Confitexpo, Organizacion Barcel presents its new line of chewing gum and is expecting it to have wide acceptance among consumers.

It is made up of six new brands, outstanding among which is Skidder Star Gum, first star-shaped, mint flavored sugarless candy (pastille)-chewing gum. Is it chewing gum or is it candy? The answer is up to you!

Guadalajara, Jalisco, July 31st of 2008. The company’s new line of Chewing Gums was presented with the backing of ‘Organizacion Barcel’, leading market enterprise, and within the framework of the ‘2008 Confitexpo 2008’.

The new line is formed by 6 new brands of chewing gum with an original range of varieties and flavors, which offers quality and innovation for all kinds of consumers and fully competitive prices.

The Marketing Director of Organizacion Barcel, Allan Gamboa, commented that the strategy of the new chewing gum category shall be, on one hand, to consolidate its “Chick´s” brand, which has been gaining market share by means of new products such as Bingo, Actifresh and 5Stix, and, on the other hand, penetrate the market with products that are also winners in the sub-category of sugarless chewing gum with products such as Skidder, X-dents and Star Gum, "which is the only star–shaped chewing gum–candy (pastille) ".

In addition to offering flavor and fun for children and adults, the new line of chewing gums, is a brand that undertakes responsibility for quality, and acknowledges that consumers are interested in being provided with innovative proposals.

Adriana Urrutia, Manager of the Chewing Gum Line mentioned that “Today we are presenting Skidder, the new brand that endorses our sugarless chewing gum, and we are placing special emphasis on an innovative product such as Star Gum, the only star-shaped chewing gum-candy (pastille) on the market that offers consumers the opportunity of enjoying the benefits of chewing gum and candy in one single product, all without any sugar”.