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Philadelphia Union Partners With Bimbo Bakeries as Their Official Jersey Sponsor

11 Jan 2011

Philadelphia Union

is the fifth professional soccer team to don the Bimbo logo

Chester, Pa. (January 11, 2011) - Philadelphia Union and Bimbo Bakeries USA today announced a four year partnership agreement that will put one of the world’s largest baking companies on the front of the Union team jersey and all team apparel. Philadelphia Union is the fifth professional soccer team to don the Bimbo logo, as Grupo Bimbo, the company’s Mexican parent is also the jersey sponsor for three of Mexico’s Primera Division teams; America, Chivas de Guadalajara and Monterrey and Costa Rican professional team Deportiva Saprissa.

“Today’s announcement is yet another defining moment in both Philadelphia Union’s and Major League Soccer’s history,” said Philadelphia Union CEO Operating Partner Nick Sakiewicz. “The Union brand is about authenticity and you don’t get more authentic than Bimbo. We’re honored to partner with such a major international company with a rich soccer tradition and longstanding commitment to world class products and outstanding customer service.

“Finding the right partner to place on the Union jersey took some time but we wanted to make sure we partnered with an authentic company that shares our core values and commitment to the sport, fans and customers,” Sakiewicz continued. “We are proud to say that we have found that partner in Bimbo.”