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Ricolino launches its new Duvaletas product

27 Jan 2005

This new product was conceived on the basis of winning concepts and under their traditional quality control guidelines,

thus offering consumers the best product

The lollypops market represents 16% of the total Mexican confectionery products market.

The launching will be backed by an important advertising campaign.

Mexico City, January 27th, 2005. – Ricolino, leading confectionery brand in our country announced the launching of its new DUVALETA lollypops product line, which is quite innovative because of the amusing and delicious filling, which are totally new in the market and offer original flavors to satisfy every taste.

Ms. Azucena Valencia, of the Ricolino Marketing Department, commented that through DUVALETAS, Ricolino wishes to tackle the lollypops market that the brand had never explored before.She stressed that the Company is fully confident of its success in this endeavor.

She went on to add that this new product was conceived on the basis of winning concepts and under their traditional quality control guidelines, thus offering consumers the best product.

DUVALETAS presentations include:

MILK DUVALETA

  • Choco - Vanilla
  • Choco - Banana
  • Strawberry - Cream

Each of them will contain powered milk and a fun and delicious ingredient: a soft Chocolate – Milk Caramel filling.