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Ricolino launches Nutty Sense

16 Mar 2007

Nutty Sense is a very high quality product,

designed for the taste of Mexican consumers who are always looking for new options

Mexico D.F., March 16 of 2007.- Ricolino, a leading company in the candy market, announces the launching of its new product, Nutty Sense, a delicious chocolate covered cookie filled with hazelnut cream, by means of which Ricolino seeks to reinforce its market leadership.

Ricolino’s impressive trend and tradition and its positioning in the market as specialists in chocolate products, guarantee the success of this new product and provides total confidence to consumers in regard to quality and flavor.

Alejandro Zebadua, Marketing Manager at Ricolino, commented that: “Nutty Sense is a very high quality product, designed for the taste of Mexican consumers who are always looking for new options”. He added that “With Nutty Sense Ricolino shall have market presence in a segment that up to this moment it had not been covering. We are market leaders and we also want to consolidate our presence in the segment of filled cookies”.

It will be possible to find Nutty Sense in small retail stores and soon, also in the convenience and self service establishments at a suggested price of $5.00 pesos. This product will have support at points-of-sale, over the radio and at tasting events.

Discover what it is that Nutty Sense brings out in you