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Shrek Three: The New Bimbo Promotion

11 Jun 2007

The Bimbo bread product line will start this promotion on June 7;

the scope shall be Nation-wide and will be supported with a special wrapping, a TV commercial and point-of-sales material

Bimbo announced the launching of its new and amusing Shrek Three promotion.

Mexico City, June 11, 2007. Bimbo announced the launching of its new and amusing Shrek Three promotion, for Mexican families.

Through this promotion, Bimbo wishes to give collectible and entertaining items to its consumers, through the most famous characters on the big screen during these Summer vacations.

The promotion includes the following items:

Found in:

Different designs:

Cabezogros

Pan Blanco and Pan Bimbo Kids

21, which have a sticky strip and glow in the dark

Sticker Frames

Sweet bread

20, different designs in a frame

Sticker Scenarios

Sweet bread

4, scenario designs in which to play with the characters

3D Stickers

Sweet bread

20, stickers that can be seen through special 3D lenses that can be found in the band around the package

There are also stickers with special free product prizes that can be exchanged at points of sales.

The Bimbo bread product line will start this promotion on June 7; the scope shall be Nation-wide and will be supported with a special wrapping, a TV commercial and point-of-sales material.