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Strawberry - Yogurt, the new Silueta bars flavor

14 Sep 2005

we also try to offer our consumers greater variety in a bar,

that helps them to care for their health

Is an excellent option for those who care for their figure and health.

The flavor of this new product makes it an easy addition to breakfast, or morning and afternoon snacks.

Mexico City, September 14th, 2005- Since Bimbo bars have been so well accepted in the market, the brand is now announcing the launching of its new strawberry – yogurt Silueta bars, an excellent and delicious option for every one who cares for their health and weight.

The new strawberry – yogurt Silueta bars are ideal to eat with breakfast or morning and afternoon snacks, and like the original Silueta bars, are made of rice and wheat flakes and have added vitamins and minerals, such as iron, phosphorous and magnesium. They also contain inuline, a fiber that promotes the growth and activity of beneficial colon flora, thus providing a pre-biotic effect.

José Manuel González, Bimbo Marketing Director, said: “With this extension of the Silueta line and the bars that we launched recently, such as the Double Fiber Prune bar (Doble Fibra Ciruela Pasa), we are increasing the strength of our position in the bars market segment. In so doing, we also try to offer our consumers greater variety in a bar, that helps them to care for their health.”

The new strawberry – yogurt Silueta bar is mainly meant for modern, dynamic 25 to 40 year old men and women, who are concerned for their nutrition and figure.