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Tía Rosa evolves and conveys a fresher and more modern image

09 Nov 2005

Tía Rosa supplys the market

with the highest quality products

Mexico, D.F. Novembre 9th, 2005.- Tía Rosa displayed its new totally rejuvenated image, seeking to continue consolidating its leadership position within the National sweet rolls market segment.

Tía Rosa is the sweet rolls brand preferred by consumer and now, with this fresher more modern image of both its logo and packages, it is striving to attract new market segments, and is becoming a multi-target brand for people who work, young adults and every one who is aware of nutrition trends; but above all, women between 25 and 45 years of age.

Jorge Chávez Fernández, Tía Rosa Marketing Manager, stated: “The speed of modern living and time shortage demand that people be away from home longer. However, they also are concerned with preserving family.”

He added: “This is how the image of Tía Rosa has evolved in order to meet the needs of consumers who have changed their life style, but continue to seek the quality and traditional flavor always offered by Tía Rosa”.

Currently, Tía Rosa supplys the market with the highest quality products, such as: “Mantecadas”, “Cuernitos”, “Doraditas”, “Conchas”, “Orejas” and Pound cake among others. With this new image, it will include new products to satisfy the needs of its consumers as part of its portfolio, and thus make inroads into new markets.