Bimbo’s Global Energy Race Confirms Its Fourth Edition Will Be Held In 23 Countries And Invites Families To Register For An Event That We Can All Be Part Of

Bimbo’s Global Energy Race Confirms Its Fourth Edition Will Be Held In 23 Countries And Invites Families To Register For An Event That We Can All Be Part Of

We are pleased to announce the fourth edition of the Global Energy Race, the most important sporting event held by Grupo Bimbo at a global level, which will take place on the 23rd of September this year in 23 countries. Global Energy is an invitation that we make year after year to enjoy an active and family-friendly morning, also helping those who need it most, because it is an event with cause

Alfonso Argudín, Global Marketing Director at Grupo Bimbo

The fourth edition of this event will be September 23 and the participation of more than 110 thousand people from 35 cities in 23 countries is expected.

For the third time, Grupo Bimbo will donate 2 slices of bread to food banks per participant for each kilometer traveled from the different venues, which is equivalent to approximately one box bread per runner in the 10K category

Mexico City, August 7, 2018. Grupo Bimbo announces the fourth edition of the Bimbo Global Energy Race 2018, which will be held Sunday, September 23, and seeks to promote the adoption of an active and healthy lifestyle, as well as family integration, in a unique global event.

Under the hashtag #RunWithUs, the Bimbo Global Energy Race will seek to gather more than 110 thousand participants, who will be activated in a race that will be held the same day in 35 cities across 23 countries.

With the help of Powerade and Atletica, this event offers modalities of participation for everyone:

• Race 10 KM and 5 KM, for those people who already practice sports and want to test and exceed their limits.

• 3KM walk, aimed at all members of the family.

As in the last two editions, Bimbo's Global Energy Race will be a race with cause. All participants will be helping vulnerable sectors of society, as Grupo Bimbo will donate two slices of bread per kilometer traveled per enrollee to food banks, which is equivalent to approximately one box bread per runner in the 10K category. It should be noted that the fourth edition of Global Energy Race seeks to exceed the 1.2 million slices of bread that were donated in the third edition of Bimbo's Global Energy Race in 2017.

Alfonso Argudín, Global Marketing Director at Grupo Bimbo, commented: “We are pleased to announce the fourth edition of the Global Energy Race, the most important sporting event held by Grupo Bimbo at a global level, which will take place on the 23rd of September this year in 23 countries. Global Energy is an invitation that we make year after year to enjoy an active and family-friendly morning, also helping those who need it most, because it is an event with cause.

Following the tradition of including symbols of inspiration, persistence, and globality over the last five editions, this year the distinctive image of Bimbo's Global Energy Race is Madrid’s Statue of the Bear and the Strawberry Tree, which will be used both on the medal and on the shirt, which are collectable items.

• The cities in which this great global event will take place are: Mexico City, Guadalajara, Monterrey, Puebla, Torreón, and Veracruz in Mexico; Buenos Aires, Argentina; Sao Paulo and Rio de Janeiro in Brazil; Toronto, Canada; Beijing, China; Santiago, Chile; Bogotá and Cali, Colombia; San Jose, Costa Rica; Guayaquil, Ecuador; San Salvador, El Salvador; Guatemala City, Guatemala; San Pedro Sula, Honduras; New Delhi, India; Casablanca, Morocco; Panama City, Panama; Asuncion, Paraguay; Lima, Peru; Lisbon, Portugal; Madrid and Barcelona, Spain; Montevideo, Uruguay; Sheffield, United Kingdom; and Dallas, Orlando, Philadelphia, Phoenix, and Los Angeles in the United States.

The absolute winners from both categories in the 10 km race will win a direct pass with all expenses paid for them and a companion to visit the 2019 edition of the Bimbo Global Energy Race in Madrid.

In this way, Grupo Bimbo once again confirms its commitment to the communities in the countries where we are present, promoting health and wellness initiatives, such as the Global Energy Race, to promote healthy lifestyles with options for everyone, in a fully sustainable and humane way, for present and future generations.

For more information about the race and to register visit: www.globalenergyrace.com or through Facebook @GlobalEnergyGlobal, Twitter @GlobalEnergyRun and Instagram GlobalEnergyRace