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Grupo Bimbo And Grupo Lala announce a strategic alliance by making a joint market launch of the New Product Cer OK!

Grupo Bimbo and Grupo Lala are two well known Mexican companies

that are pioneering market leaders operating with the commitment of always offering the best products

Using the experience and capabilities of Grupo Bimbo and Grupo Lala as an advantage, these two industry leaders launch a new, nutritional product to the market.

Cer ok! is the first and only milk product in the market with cereal.

In its regular and light versions, it is the ideal option anywhere, anytime.

Mexico City, July 26th, 2006.- As part of its commitment to the health and well being of the population, Grupo Bimbo and Grupo Lala -leading companies in the food industry- announced a strategic alliance with the objective of making innovative products available to their consumers that meet their needs and preferences.

The beginning for this alliance was based on the identification of market opportunities, as well as making the utmost use of both companies’ production and distribution capabilities, as well as maximizing synergies between Grupo Bimbo and Grupo Lala. All of this under the joint venture: “Innovación en Alimentos”The market launch of Cer ok!, the first cereal containing milk in Mexico, is spearheading this project.

Food Products Innovation Manager, Ana María Soldevilla, stated: “Grupo Bimbo and Grupo Lala are two well known Mexican companies that are pioneering market leaders operating with the commitment of always offering the best products. Through this unprecedented alliance for both companies, we want to benefit from our capabilities and experience to offer a nutritional, practical, and high quality product to satisfy our consumers’ demands.”