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Grupo Bimbo Completes Acquisition of Sara Lees North American Fresh Bakery Business

The integration of NAFB will be reflected in Grupo Bimbo's

consolidated fourth quarter results starting on November 6, 2011

Mexico City, November 7th, 2011. – Grupo Bimbo, S.A.B. de C.V. ("Grupo Bimbo" or "the Company") (BMV: BIMBO) today announced that it has completed its acquisition of Sara Lee Corporation’s (NYSE: SLE) North American Fresh Bakery (NAFB) business.

The integration of NAFB will be reflected in Grupo Bimbo´s consolidated fourth quarter results starting on November 6, 2011.