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Grupo Bimbo Invites The Whole Family To Join Us In The Third Edition Of The Global Energy Race, An Event Where All Of Us Can Take Part

• The third edition of this event will take place on September 24th with the expected participation of more than 100 thousand people in 38 cities in 21 countries.

• This will be the second time that Grupo Bimbo donates to food banks two slices of bread for each kilometer run by each participant.

Mexico City, July 31, 2017. Grupo Bimbo announces the third edition of the Global Energy Race to be held on Sunday, September 24th, 2017. The purpose of this event is to promote the adoption of an active and healthy lifestyle, as well as family integration at a unique global event.

Under the hashtag #RunWithUs, the 2017 Global Energy Race by Bimbo intends to gather more than 100 thousand participants, running a race that will be held on the same date in 38 cities in 21 countries.

In a joint effort with FOX SPORTS, Powerade and Kappa, this event offers different participation modes for all: the 10 and 5 kilometer races for those already running regularly or those who are training for a competition, and the 3 km race for all family members.

Just as in the 2016 edition, this year the Global Energy Race by Bimbo will be a race for a cause. All participants will be helping vulnerable sectors of society, since Grupo Bimbo will donate to food banks two slices of bread per kilometer run by every person enrolled. This equals to approximately a full loaf of bread for every runner in the 10k category. We must point out that more than 1 million slices of bread were donated in the second edition, the 2016 Global Energy Race.

Following the tradition of including inspiration, persistence and global nature symbols for five editions, this year the distinctive image of the Global Energy Race by Bimbo is the image of Christ the Redeemer on the Corcovado Mountain in Rio de Janeiro, which will be used for the medal as well as for the T-shirt, both collectible items.

The 38 cities holding this great global event are: Mexico City, Guadalajara, Mérida, Monterrey, Puebla, and Veracruz in Mexico; Buenos Aires, Argentina; Porto Alegre, Sao Paulo, Río de Janeiro in Brazil; Beijing, China; Bogotá, Cali and Cartagena in Colombia; San José, Costa Rica; San Salvador, El Salvador; Madrid, Barcelona, Las Palmas de Gran Canaria in the Canary Islands in Spain; Dallas, Orlando, Philadelphia, Phoenix and Long Beach in the United States; Guatemala, Guatemala; San Pedro Sula, Honduras; Managua, Nicaragua; Panama, Panama; Asunción, Paraguay; Lima, Peru; Lisbon, Portugal; Montevideo, Uruguay; Santiago, Chile; Guayaquil, Ecuador; Sheffield, United Kingdom; Toronto, Vancouver and Québec in Canada.

The prize for the absolute winners of both categories in the 10k race will be an all-inclusive trip to Rio de Janeiro for the next edition, the 2018 Global Energy Race by Bimbo in Rio.

In this manner, once again Grupo Bimbo renews its commitment to promote the wellness of society, empowering individuals for them to adopt a healthier lifestyle through various platforms, such as the Global Energy Race by Bimbo.

For more information on this event and on race registration, visit: www.globalenergyrace.com, or on Facebook @GlobalEnergyGlobal, Twitter @GlobalEnergyRun and Instagram GlobalEnergyRace