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GRUPO BIMBO LAUNCHES SOCIAL RESPONSIBILITY APP

The Sembrando Juntos app has been developed with a fun and interactive approach, to facilitate the understanding of the vast network of social responsibility actions that the firm performs every year, as well as those that have been permanently incorporated as part of its operations

Martha Eugenia Hernández

Through this app, the company will provide its consumers with useful and practical advice on social responsibility.

The goal is to promote the interest and commitment of new generations with social responsibility through the use of technology with a fun and informative approach.

Mexico City, December 17th, 2013.- Grupo Bimbo, the leading baking company in the world, announced the launch of the iPad application “Sembrando Juntos”, its Corporate Social Responsibility program.

The company explained that with this application, its consumers will have the opportunity to know the actions implemented under the pillars of the program: Welfare, Planet, Community and Collaborators. Each of the pillars is focused on building positive and lasting relationships with the communities of the 19 countries in which Grupo Bimbo operates, aiming to promote relationships that involve more than just business transactions.

“The Sembrando Juntos app has been developed with a fun and interactive approach, to facilitate the understanding of the vast network of social responsibility actions that the firm performs every year, as well as those that have been permanently incorporated as part of its operations”, said Martha Eugenia Hernández, Institutional Relations Director for Grupo Bimbo.

With this tool, Grupo Bimbo attempts to promote that its customers become proactive members of their communities. Users of the app will have access to stories, tips, advice and suggestions designed to provide information on topics such as personal finance, healthy lifestyles, natural resources and conservation of the environment, volunteer work and community support programs.

“Grupo Bimbo firmly believes in the responsibility that must be present in the daily life of the communities, with a continuous link between society and businesses. The launch of the Sembrando Juntos app will allow young people to know our social responsibility program, while inviting them to join us and sow together actions to promote a better world”, pointed Martha Eugenia Hernández.

Since its founding, Grupo Bimbo has incorporated social responsibility in its corporate philosophy. The firm has been distinguished for the thirteenth consecutive year as a Social Responsible Company by the Mexican Center for Philanthropy, seeking to contribute to the development of the community. The launch of this app is an example of the commitment of the company to reach an effective, lasting and transcendental impact and promote a more balanced and fair society.