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GRUPO BIMBO OFFERS SENIOR UNSECURED NOTES

Grupo Bimbo today announced that it has priced its offering

of U.S.$800,000,000 of 4.50% notes due 2022

Mexico City, January 18th, 2012.- – Grupo Bimbo, S.A.B. de C.V. ("Grupo Bimbo" or "the Company") (BMV: BIMBO) today announced that it has priced its offering of U.S.$800,000,000 of 4.50% notes due 2022, at an issue price of 99.19%, to yield 4.602%.

The notes will constitute senior unsecured obligations of Grupo Bimbo and will be unconditionally guaranteed by certain of Grupo Bimbo's subsidiaries, Bimbo, S.A. de C.V., Barcel, S.A. de C.V., Bimbo Bakeries USA, Inc., Bimbo Foods, Inc. and Earthgrains Bakery Group, Inc. Grupo Bimbo intends to use the proceeds from this offering to refinance existing indebtedness and for general corporate purposes.

The notes were offered in the United States to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the "Securities Act"), and outside the United States pursuant to Regulation S under the Securities Act. The notes have not been registered under the Securities Act and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of the notes in any state in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state.