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HONORARY CONSULS REPRESENTING MEXICO IN 50 COUNTRIES VISITED THE TIA ROSA PLANT IN THE STATE OF MEXICO

The Tía Rosa plant has been a reference in the State of Mexico, it embodies the industry that is committed to long-term projects that generate benefits for the community in which it is present

- Gerardo Achótegui

The Tía Rosa plant established in the state of Mexico is an example of the industrial and economic strength of the entity.

Mexico City, June 19th, 2014.- Honorary consuls representing Mexico in over 50 countries, visited the facilities of the Tía Rosa plant, subsidiary of Grupo Bimbo in Toluca, the capital of the State of Mexico.

The visit was part of the agenda organized by the Ministry of Foreign Affairs, aimed at showing the delegation led by Ambassador Carlos de Icaza, Deputy Minister of Foreign Affairs, the strengths of the entity in the industrial and economic spheres, allowing it to remain an attractive destination for foreign investment.

The State of Mexico is the entity where Grupo Bimbo has more facilities in the country, including 11 plants with 32 lines manufacturing 200 different products, 18 sales centers serving over 100,000 points of sale through over 2,000 distribution routes and one of the Group’s Innovation and Nutrition Institutes, located in Lerma.

The Tía Rosa plant started operations in 1988, manufacturing and distributing sweet bread and cookies. Today, 26 years later, it has 10 production lines manufacturing over 180 products which are distributed through detail channels, supermarkets, special channels, convenience stores and autovend. The plant is fundamental to the Group’s operations: it contains a distribution center that supplies Mexico, the United States and Central America, serving over 17 thousand points of sale through more than 100 distribution routes.

Gerardo Achótegui, Grupo Bimbo’s Director of Operations in the Mexico Region, highlighted the importance of this plant for the company: “The Tía Rosa plant has been a reference in the State of Mexico, it embodies the industry that is committed to long-term projects that generate benefits for the community in which it is present”.

Investment is key to development, and in that sense Grupo Bimbo and Tía Rosa have played a fundamental role in benefitting the population of the entity, its economy and its competitiveness, concluded the executive.