For more than 70 years, Grupo Bimbo has incorporatd the philosophy of building a sustainable, highly productive and deeply humane company into our actions. Find out
Panificación Bimbo began with 4 products: cellophane wrapped large and small white loafs of bread, rye bread and toasted bread.
Bimbo introduced the cellophane package to help the consumer himself to verify freshness and quality of the product.
Panificación Bimbo introduced an innovative concept of personalized attention for its customers.
A culture based on punctuality, cordiality, good personal appearance, and a deep knowledge and love for the product, was adopted since the beginning.
A new culture on vehicle management and maintenance was implemented. It ran under the slogan “safety, skills and courtesy”.
Commissions for accident prevention and evaluation commissions.
The first collective bargaining contract was signed together with the Flour, Bread and Confectionary Union in Mexico City.
Another statement for our organizational culture was designed: “A Company is what their associates are, and the associates are what their leaders are.”
To complete our organizational culture the leader’s qualities were defined: integrity, intelligence, energy, human sense., leadership, and business vision.
The new training course for leaders ´skills development was created. It was called “The leader handbook “
BIMBO began its social responsibility activities by earmarking a percentage of its profits to open and maintain a school.
The “Skills for a good relationship with the associates” policy was published.
The soccer tournament “Futbolito Bimbo” began in Mexico City.
Bimbo started trading 15% of its shares in the Mexican Stock Exchange (BMV).
Our founders visited every plant to implement the “Highly Productive and Deeply Humane Company “ philosophy.
Grupo Bimbo donated water pipes to the victims of the Mexico City earthquakes, during the most complicated days.
Contributed with donations to the National Fund for Reconstruction and organized internal fund raising within its associates, to help all together to other associates affected by the earthquakes.
The Fund of Natural Disasters for associates was created.
GB developed a new project for farmers in alliance with Frexport and the CINVESTAB research labs for the development of high quality strawberry plant-seeds through hidroponic technology.
The Highly Productive and Deeply Humane company concept was integrated into our mission statement. The value chain was included as a part of the strategic goals of the organization.
12,224 trees planted in all the facilities as part of a reforestation campaign.
Grupo Bimbo Sponsored the Ecologito magazine focused on creating environmental awareness in children.
Grupo Bimbo invested on the following improvements for environmental care in Mexico: 1. Water treatment plants, to reduce water discharge to drainage networks. 2. Catalytic converters and the use of LP gas as fuel for more than 3,000 vehicles in the metropolitan area.
The Bimbo Organization Ecology project was created to raise awareness on environmenta care aspects. A control managemente process was implmented for pollution control in water, air and soil. The Internal Environmental policies were published.
Systems and water saving devices were installed. Reuse of water used in showers, sinks and vehicle washing. Rainwater was collected and stored.
The internal auditing department was created.
The Social Development Ministry of Mexico, recognized Marinela as an Environmental responsible company.
Bimbo del Norte was recognized for its commitment to its water culture program.
Grupo Bimbo participated as founding partner of CEMEFI. Received the first distinctive of Social Responsible Enterprise.
The implementation and use of the GRI methodology was introduced in the elaboration of the annual report.
The first integrated annual report was published.
The “Good Neighbor” program began activities focusing its efforts on the implementation of improvements to the infrastructure close to our facilities.
Inauguration of Piedra Larga wind farm, the largest and most important of its type in the global food industry. It supplies green electricity to almost all of the facilities in Mexico.
The social responsibility platform evolved from “Comprometidos con…" to “Sembrando Juntos”
Electric vehicles were implemented. They are powered by the energy generated by the wind of the Piedra Larga windfarm.
Opening of the First Ecologic Sales Center reducing the environmental impact of its operations, easing the effects of the climate change.
Circuito Bimbo is born, the families race that activates the Mexican families
Grupo Bimbo is joined the united nations covenant.
It is launched the Development of external business members' program
Grupo Bimbo begins a contribution with ECOCE, pickup company and pack recycling to ensure that to 2020, none of our packages will finish in landfill.
Grupo Bimbo is acknowledged as one of the most ethical companies around the world by Ethisphere Institute.