We Offer Options for Everyone and Promote Healthy Lifestyles

NUTRITIONAL IMPROVEMENT

Innovation and Reformulation

We reformulated our products to improve their nutritional profile and look after our consumer’s requirements.

In 2016, as a result of 5 years of improvements in our products, 37% have improved their nutritional profile, as we aim to increase our share in the health & wellness product categories

We have 7 innovation centers: 2 in the US, 1 in Canada, 1 in Mexico, 1 in Latin America and 2 in Europe.

We look for high potential projects among entrepreneurs and startups. Through Bimbo Ventures
In alliance with BlueBox Ventures, we created the accelerator ELEVA Food Technology Accelerator by Bimbo: an ecosystem offering startups the necessary elements to develop their innovation projects related to materials, food and new products, supply chain, automation and operations, distribution, payment methods and transactions, renewable energies and retail, among others.

Alliances and Reseach

The work with institutions, doctors and experts, as well as with food and health regulatory authorities is important to achieve continuous improvement of the nutrient profile of our products. We maintain strategic alliances with research centers such as the International Maize and Wheat Improvement Center (CIMMYT); recognized institutes like the Whole Grains Council, Consumer Goods Forum and the International Food and Beverage Alliance (IFBA).

Our Health and Welfare action platforms remain aligned to those defined by the World Health Organization (WHO) in order to adopt internationally-recognized strategies and best practices.

PROMOTION OF HEALTHY LIFESTYLES

Futbolito Bimbo

Soccer tournament for children with more than 50 years of history. In 2016, more than 77,000 boys and girls participated in six countries.

Global Energy Race

Since 2015 we’ve been organizing this race, activating families around the world. In the 2017 edition, more than 103,000 people participated throughout 37 cities in 21 countries.

EDUCATION AND COMUNICATION

Responsible Advertising

We signed all our commitments with the World Health Organization, through the International Food and Beverage Alliance (IFBA) related to advertising aimed at children under 12. Through our commitments related to children-aimed advertising, we ensure that it complies with the highest international standards regarding sustainable marketing practices and promotes healthy lifestyles as well as the adoption of good eating practices among our consumers.

Information to Consumers

We acknowledge that nutrient labeling plays a key role in the dissemination of essential information about our products and that it is an important tool in the purchase, consumption and decision-making of our consumers.

We have a Nutrition Labeling Global Policy to help consumers to make better purchase and consumption decisions.