Reconocimientos generales
In the Multilatinas Ranking, held in September - October 2016, and produced by América Economía magazine, Grupo Bimbo obtained the 13th position out of a list of 100 corporations, which meant an advance of 7 positions in comparison to 2015, when it ranked 20th, 11 positions above its placement of 31st in the 2014 edition. In October 2015, Bimbo was recognized as the food brand with the highest value in Mexico. The ranking takes into account the company’s financial value, its contribution, and the brand value, as well as the impact and the singularity that it has in the mind of the consumer, its level in the face of its competitors, its affinity with consumers, and how these factors differentiate it from the competition
Mexico