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At Grupo Bimbo, we anticipate the future and respond with agility and innovation.
We are open to new ideas and we are constantly seeking new technologies that can nourish a better world.
We have created Bimbo Ventures, our Corporate Venture Capital arm and the window to the outside that allows us to be on top of innovations and continue growing as we have done.
OUR MISSION
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We embrace the unique perspective and energy that
startups bring to the world and complement those elements
with our deep food industry experience for a powerful
collaboration towards the future of nutrition.
TO COLLABORATE,
INVEST AND LEARN WITH
OUR SEARCH VERTICALS
Products & Brands
Innovative baking and snacking products, brands and capabilities
Food-Tech & Materials
Ingredients and materials for more nutritious, healthier, cleaner-label, delicious and sustainable products
Smart Supply Chain
Enabling techs to tackle our operational challenges and opportunities within our sourcing, manufacturing and distribution
Commercial Tech
Techs and tools to support our commercial frontline empowerment and consumer obsession
Take a Look Where We Are Today | HUBS
OUR INVESTMENT APPROACH
We look for leading startups in specific spaces with bright competent and ambitious teams that fit into our search verticals and contribute to our sustainability goals.
We dont always invest! We can collaborate without investing, but we seek to participate as partners when one or more rationales can be developed.
SUCCESS STORIES
Soskende
Co-development under the Very Güel brand, using extrusion technology, delicious vegan cheese, soy, and lemon flavored snacks were produced.
Fruitex
Co-development under the Very Güel Brand, launching 3 different snack flavors with naturally sourced fruit and no added sugar.
Lefort
Developed AI platform links suppliers to tractor companies, cutting file creation time and validating critical documents/data faster.
Cinca
Co-development under the Sanissimo brand, producing tostadas and totopos baked with cauliflower, having clean labeling.
SOME OF OUR PORTFOLIO COMPANIES
About: Automation of processes via bots.
Synergy with Grupo Bimbo: Bots for commercial order-taking processes.
Invested: 2018
About: Sweet proteins via precision fermentation identical to natural ones.
Synergy with Grupo Bimbo: Evaluating the use of their proteins in products.
Invested: 2023
About: Augmented Reality and Virtual Reality applications.
Synergy with Grupo Bimbo: Applications for training and education. Simulators.
Invested: 2019
About: Ordering and delivery of products and food.
Synergy with Grupo Bimbo: Promotions and learnings from the e-commerce channel.
Invested: 2017
About: Healthy cookies with ancient Greek grains.
Synergy with Grupo Bimbo: Supporting with channel opening and new product development.
Invested: 2023
About: Robotics and automation based on mimicking the dexterity of human hands.
Synergy with Grupo Bimbo: Jointly developing complex automation cases for bakeries and logistics.
Invested: 2020
About: AI-designed peptides produced with precision fermentation.
Synergy with Grupo Bimbo: Evaluating natural preservatives.
Invested: 2021.
OUR TEAM | Bimbo Ventures is integrated by talented members located in the different organizations of the company.
Marta Fernández-Golfín
EMEA Hub Director
OPEN INNOVATION
With Open Innovation initiatives, we connect knowledge and solutions from outside to Grupo Bimbo's internal challenges (present and future)
OPEN DOOR
Driven by Bimbo Ventures, this open innovation platform represents Grupo Bimbo's exploration program with startups. Its purpose lies in establishing strategic connections with highly innovative startups, with a special focus on products in the food sector.
CHALLENGES
We support Grupo Bimbo's Organizations and Business Units so they can run external challenges to leverage on innovation beyond the internal resources we have.
PAST INITIATIVES
Open Door - First Edition
Plastic Pilots Program
Bakelab
Eleva - 2019
Eleva - 2018
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¿Tienes preguntas o quieres enviar información?
Contáctanos: bimbo.ventures@grupobimbo.com