Extended content available here
Transparent Sustainable Brands
Consumers are looking for food alternatives aligned with their values and products with clear and transparent information that are both, healthy and delicious. In addition, they are interested in planet-friendly purposeful brands whose recipes are simple and contain healthier ingredients.
Our primary actions to promote transparent and sustainable brands are:
- Responsible communication that goes beyond the minimum requirements set by regulations
- Commitment with children, in accordance with our advertising policies
- Nutritional and sustainability information about our products
- Promoting healthy lifestyles that improve people's well-being
In line with evolving international regulations on brand transparency, our internal teams stay up to date to ensure that the information and messages we communicate are validated and verified.
Transparent and ethical communication is key to building trust and promoting healthier habits. Our global "This Is How We Do Marketing" guidelines, which are aligned with the Code of Ethics, outline clear criteria for responsible campaigns, prioritizing people, truthfulness, and the usefulness of information. This ensures that every message adds value, contributes to nutrition, and respects the rights of our consumers.
"This Is How We Do Marketing" Guidelines
We also promote nutrition education on a global scale by developing projects and communication channels that provide practical and reliable information. One of the most important of these is BNutrition, our digital portal and social media channels where we share content on nutrition, food science, recipes, food labeling, and active lifestyles.
The current impact of digital marketing offers us a valuable opportunity to expand the reach of our messages. We leverage technological advancements to ensure that we do not create content, campaigns, or ads specifically targeting children under 13 for products that do not meet a healthy nutritional profile.
We use various communication channels to make information about our products more accessible and to ensure that our disclosure of key data exceeds regulatory requirements:
- QR Code: We leverage technology to become increasingly transparent and expand the amount of information available.
- Functional Messages: The most relevant nutritional claims to communicate to consumers.
- Healthy Eating Tools: Our products feature healthy recipe suggestions and communicate the benefits of the ingredients in our recipes.
- Back of the Package: We use this space to communicate our sustainability pillars and educate consumers about the benefits of whole grains, while maintaining clear and regulated nutritional information.
We firmly believe that people's well-being is defined not only by their diet, but also by a balanced and active lifestyle. We are constantly strengthening our flagship initiatives in support of children and the promotion of healthy lifestyles. We aim to establish ourselves as a company that acts in accordance with its commitments, aligning our actions with our global purpose of nourishing a better world.
- Learn about Futbolito Bimbo: https://www.futbolitobimbo.com.mx/
- Learn about Bimbo Global Race: https://bimboglobalrace.com/en
Connection Center 3.0 is our omnichannel platform that, through transparency, centralizes information from all consumer touchpoints, creating an open, two-way communication channel. Through automation and advanced analytics, the most relevant insights are translated into concrete decisions in areas such as Quality, Marketing, Innovation, and Technology, anticipating risks and detecting trends in near real time.