Based on the World Health Organization recommendations, within the Action Plan for the Prevention and Control of Non-Communicable Diseases 2013-2020, we established actions to improve the nutritional quality of our portfolio.
We have internal Nutrient Guides that rely on four pillars of action to achieve our ambitions in the short, medium, and long term.
Our approach to addressing nutrition issues:
Global: 96% of our daily consumer products have fully met the maximum levels set for nutrients since 2021.
(Exceptions: Products where Grupo Bimbo does not own the recipe, Bimbo Morocco and Bimbo India)
Global: 63% of positive nutrition goal progress in our daily consumer products
Peru: Launch of the Iron Fortified Rendidor portfolio to address the childhood anemia problem in the country
Learn about our nutrition strategy
See our global Nutrimental labeling policy
Guidelines for the fortification of micronutrients