![“As we begin operations today, we want to communicate to the Mexican public that it will be our standard to always produce superior-quality products as we continually offer distributors and clients prompt, efficient service that the great metropolis—Mexico City—demands.” At Bimbo 2 December 1945](https://d2rwhogv2mrkk6.cloudfront.net/s3fs-public/styles/infografia_escritorio_1440/public/infografias-2023/frase_eng%2026may.jpg?VersionId=TYxSqGtDRUagjfzIFu6c0Y8hUoGM33Qu&itok=2mdASa68)
![“As we begin operations today, we want to communicate to the Mexican public that it will be our standard to always produce superior-quality products as we continually offer distributors and clients prompt, efficient service that the great metropolis—Mexico City—demands.” At Bimbo 2 December 1945](https://d2rwhogv2mrkk6.cloudfront.net/s3fs-public/styles/infografia_movil_620/public/infografias-2023/frase_mobile_eng%20copia.jpg?VersionId=Oum7b4VdoyWhKj_x7y.yi_AmQLDjyHq8&itok=eHLVBG53)
The company’s public image came from a portrayal of a bear cub that Jaime Jorba had designed for a Christmas card. His wife, Anita Mata, added the baker´s hat, the apron and a loaf under the Osito´s “arm.” Alfonso Velasco fixed its nose.
It’s the same Osito Bimbo that today characterizes Grupo Bimbo for tenderness, impeccable cleanliness and soft textures.
![Osito Bimbo´s First Steps](https://d2rwhogv2mrkk6.cloudfront.net/s3fs-public/historia/bimbo_final-2.gif?VersionId=NhJhIxHuemCq0qmkn1FOYwSWQR2TZA2z)
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