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Enabling Healthier Plant-Based Diets
We believe that a balanced and mindful diet is key to well-being. We promote food options that contribute to healthier diets, in line with global trends and the needs of our consumers.
The consumption of whole grains has a direct positive impact on people's health. They help prevent disease, improve digestion, and promote overall well-being. At Grupo Bimbo, we have the opportunity to be the primary source of whole grains for people through our breads.
We focus on two clear goals:
- Promote the widespread consumption of whole grains
- Strengthen innovation in products that provide nutritional benefits
To increase the consumption of whole grains, we want to provide access to nutrition for all. We aim to reach more families by offering healthy options at affordable prices that are available at as many retail locations as possible.
We have a Global Accessibility Policy for the Healthy Portfolio that sets out general guidelines for the development of our business strategy, pricing, and distribution to ensure that our portfolio is accessible to low-income populations.
Global Policy on Accessibility to our Healthy Product Portfolio
Every day, we are looking for ways to develop winning products that consumers prefer. We keep up with product innovations that provide solutions for different consumption occasions, while continuing to offer better nutrition and clear messaging to our consumers.
