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Submitted by Bimbo Admin on Wed, 12/07/2022 - 23:22


Consumers are looking for food alternatives aligned with their values and products with clear and transparent information that are both, healthy and delicious. In addition, they are interested in planet-friendly purposeful brands whose recipes are simple and contain healthier ingredients.

Therefore, our products and marketing are aligned with three principles:

1.- Be transparent
Inform our consumers simply and clearly of the recipe of our products so they can include it properly in their diets.
2.- Be committed
Brands with values, oriented to support causes, whose purpose is to become a reference against our competitors.
3.- Be sustainable
Meet the environmental, social and nutritional needs of our consumers and businesses.


See our global nutrimental labeling policy

Guidelines for the fortification of micronutrients