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Submitted by Bimbo Admin on Wed, 12/07/2022 - 22:54


Based on the World Health Organization recommendations, within the Action Plan for the Prevention and Control of Non-Communicable Diseases 2013-2020, we established actions to improve the nutritional quality of our portfolio.

We have internal Nutrient Guides that rely on four pillars of action to achieve our ambitions in the short, medium, and long term.

Our approach to addressing nutrition issues:

1. Positive nutrition, 2. Smart portions, 3. fortification guidelines and 4. clean labeling
Clean labeling
Our products are made with simpler recipes and natural ingredients.
Positive nutrition
Our offer seeks an optimal balance between nutrients that must be limited and those that should be encouraged in a diet.
Smart portions
We offer portion control options for daily and occasional consumption.
We have fortified, accessible and affordable food for vulnerable populations.
2022 Achievements

Global: 96% of our daily consumer products have fully met the maximum levels set for nutrients since 2021.
(Exceptions: Products where Grupo Bimbo does not own the recipe, Bimbo Morocco and Bimbo India)

Global: 63% of positive nutrition goal progress in our daily consumer products

Peru: Launch of the Iron Fortified Rendidor portfolio to address the childhood anemia problem in the country

Learn about our nutrition strategy

See our global Nutrimental labeling policy

Guidelines for the fortification of micronutrients