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Best Nutritional Profiles for All
We reach millions of consumers around the world, and we want to have a positive impact on their well-being. Our products provide a variety of nutrients and are delicious, sustainable, and feature simpler, healthier, and more accessible recipes.
All the initiatives we are implementing to achieve this are aligned with 4 action platforms:
- Positive Nutrition
- Clean Labeling
- Fortification for Vulnerable Populations
- Smart Portions
We strive for optimal nutritional quality across our product portfolio by ensuring balanced nutritional profiles, which we fortify with key nutrients to help our consumers build more balanced diets. We focus on eliminating trans fats and promoting the consumption of dietary fiber and protein.
We assess the nutritional quality of our products using recognized methodologies and reliable traceability processes:
1. Grupo Bimbo Nutritional Guidelines: We individually measure the content of key nutrients such as added sugars, sodium, saturated fats, and trans fats (to be limited), as well as dietary fiber and plant-based proteins (to be encouraged).
Grupo Bimbo's Nutritional Guidelines
2. Health Star Rating System: We assess the nutritional quality of a product comprehensively using this methodology, which allows us to evaluate how healthy a food is in a standardized and objective manner.
3. Traceability: Ensuring compliance with ingredient specifications, recipes, and nutritional information for each product through internal and external audits, supported by a global nutritional database that allows us to comprehensively monitor the performance of our product portfolio.
Technology and innovation allow us to develop products with fewer and higher-quality ingredients, in line with our consumers' preference for simpler, more natural, and more trustworthy foods. Our portfolio of everyday products, such as breads, pastries, English muffins, and savory bagels, must contain fewer than 10 to 15 ingredients per recipe, all of which must be recognizable to our consumers.
We work to make better nutrition accessible to everyone. That is why we develop affordable, nutritionally sound options designed to support the most vulnerable populations and help bridge the gaps in their micronutrient needs.
We promote mindful and responsible indulgence, where everyone can enjoy their favorite foods at the right time and in the right portion. We support our consumers with clear information about portion sizes, so they can make informed decisions and develop a healthier, more balanced relationship with food.
