We are convinced that, in order to have a positive impact on the person, on the communities and the countries where we operate, we need to provide and develop tools that promote our consumers and society to make conscious decisions about food choices in favor of their wellbeing. A challenge shared by industry, government and society.
In Grupo Bimbo we build a world with options for evereyone, by offering superior quality products that feed and delight our consumers. We currently work under a strategic health and wellness initiative to comply with the commitments established in 2004 by the World Health Organization, based on three main pillars:
En 2018 desarrollamos e implementamos acciones a través de los LINEAMIENTOS NUTRIMENTALES, para evaluar de una manera más exigente nuestro portafolio de productos, fundamentados en:
For Grupo Bimbo the quality of its products is fundamental, which is why it has a Nutritional Science area, which ensures that our products comply with the right guidelines in their recipes and clean and friendly labels.
Grupo Bimbo Nutrition is in charge of verifying and confirming that all organizations around the world comply with our nutritional guidelines, besides having the enormous goal of providing science-based information about nutritional trends, food transparency and safety, to refute myths around bread and provide quality information to our consumers.
Better Products: We make sure that our product portfolio offers high nutritional quality while we remain tasty for consumers.
Better Diets: In Grupo Bimbo we understand the great challenges the humanity will face feeding more people without damaging the resources of our planet. Because, we provide globally healthy diets where plant-based ingredients like whole grains are favored.
We place special emphasis in the use of non-artificial ingredients that our consumers can easily find in their kitchens. We focus our actions on identifying and implementing technological solutions to improve our portfolio’s nutritional profile.
We offer clear and transparent information through our brands to empower our consumers to build better diets.