Raúl Obregón holds a degree in Industrial Engineering from Universidad Iberoamericana in Mexico City and an MBA from Boston University. Before joining Grupo Bimbo, he worked at Citibank’s corporate office in Mexico. He joined the company in 1998. He began as Regional Manager of Corporate Sales and later as Regional Sales Manager at BBU. In 2006, he was appointed General Manager of Bimbo Peru; three years later, he was promoted to Chief Officer of Big Customers at Bimbo Mexico. In 2013, he became Chief Corporate Officer of Sales, a position he left to take on the role of Executive Chief Officer of Bimbo South America in 2015. Since April 2017, he has held the position of Global Director of Information and Transformation. He currently serves as Executive VP of Grupo Bimbo, leading Transformation, Asia, EMEA, and TConecta.