Marinela introduces its star cupcake: Hip-Hop
Our brand has always been interested in innovating
and we are now launching a product that is unique in its category
Under the slogan “Tú pones el ritmo, Hip Hop el sabor” (“You set the rhythm, Hip-Hop the Flavor”), Marinela launched into the market its new star product “Hip-Hop”, seeking to continue consolidating its leadership in the cupcakes market segment, where it participates with products such as “Gansito”, “Submarinos”, “Pingüinos” and “Chocorroles” among others.
Hip-Hop with unique characteristics is the first to include 2 different flavored cupcakes in the same package; one chocolate and another vanilla, filled with chocolate cream, glazed with vanilla and an amusing chocolate decoration.
Marinela Brand Executive, Alejandro Flores said: “our brand has always been interested in innovating and we are now launching a product that is unique in its category. Through market research we have confirmed that Hip-Hop, thanks to its delicious flavor and fun concept will be attractive to our youngest consumers”.
Hip-Hop sets the rhythm and therefore, its promotion will accompany the “La Academia” concerts tour and will be present in parades in the major Mexican cities. A very a musing and modern Hip-Hop jingle has also been especially composed for it.
