1990 - 2000

Grupo Bimbo-developed products, or those acquired through buying industrial bakeries and high-profile brands, started to multiply.

In 1991, Grupo Bimbo created the OLA (its Organización Latinoamérica) to oversee expansion south of the Mexican border. 

Daniel Servitje Montull’s 1997 arrival at GB in his role as Group Director General kicked off a pronounced internationalization surge.