Grupo Bimbo created the OLA (its Organización Latinoamérica) to oversee expansion south of the Mexican border. 

In 1990, GB acquire several Latin American corporations such as Chile’s Alesa and Holsum, Venezuela’s leading baked goods company; they set up Bimbo in El Salvador, Costa Rica, Argentina and Peru. 

In Colombia, GB formed a partnership with Noel, the nation’s most important cookie-baker; it bought Brazil’s Plus Vita in 2001.

Now Bimbo asserted leadership throughout Latin America.

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