The first product launches were supported by an original advertising campaign published in Mexico’s biggest newspapers. A comic strip in which the Osito Bimbo —in addition to promoting sandwich bread’s virtues— was also the protagonist of amusing adventures. 

Ads on radio broadcasts such as the popular Revista Radiofónica Bimbo created awareness of the new product to the melody of “La Bamba.” “Give everyone some—now there’s Bimbo, the bread that’s nutritious and delicious,” to paraphrase the jingle in Spanish.