Our entry into Africa was officially 27 March 2017 with the Osito Bimbo´s arrival in Morocco, thanks to acquiring a local business called Grupo Adghal. Curiosly, this is one of the countries thah consumes the most wheat products. In 2019 we launched classic Bimbo sandwich bread and buns. In Morocco, we served the traditional channel, small stores and more modern channels.
In the same year Grupo Bimbo acquired 65% of shares of Ready India Private. Founded in 1993, it is the leading baker in New Delhi. In India the business typically foucuses on pizza crust, sweet and savory rolls.
Modern Food Entreprise ...
With this acquisition we´re now in another new emerging market that aligns with our vision.