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Coronado launches its innovative Easy-Spread
… innovative Easy-Spread Under the slogan “Spreading had never been so easy” and with the objective of continuing with our innovations in the caramel candy market, Coronado has launched its new …
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Bimbo sweet bread launches a new edition of Star Cards
… new nation-wide Star Cards promotion simultaneously with the release of the Episode III Star Wars film, “The Revenge of the Sith”. May 19, …
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Bimbo Light Toasted Bread, a modern food product for modern consumers
… consumers Bimbo launched the new Bimbo Light Toasted Bread at the national level. This product offers only 45 calories per slice and is geared to satisfy the needs of the market segment. …
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Interview with Daniel Servitje, Grupo Bimbo CEO by: Imagen Empresarial
… CEO by: Imagen Empresarial The challenge we have ahead of us Carlos is basically to feed the current generation in a sustainable manner, as well as the over 9 billion people we expect to have by the year …
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Mexico is open for business
… ferociously against yanqui imports. Today, thanks partly to the North American Free-Trade Agreement, it is one of the most open large economies in the world. October 27, 2012 …
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Grupo Bimbo recognized as a Healthy Responsible Company
… Responsible Company Within the framework of the 7th edition of the Workplace Wellness Council-Mexico, Grupo Bimbo received …
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Daniel Servitje, CEO of Grupo Bimbo, Exclusive Interview with Fortune México
… Fortune México Upon reaching the newsroom, a note begins to go viral in several national and international media: The annual listing of The World’s 50 Greatest Leaders by Fortune. And among the …
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We are nourishing a better world
… world is a task that concerns us all. Since 1945, the year Grupo Bimbo was created, its founders decided to … BAKED FOR LIFE Improve The Lives Of Everyone We Reach Strengthening …
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Bimbo’s first steps to renewable energy
… our Piedra Larga windfarm, serving Grupo Bimbo, the largest of its kind at that time and dedicated to the food industry.
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Our "Buen Vecino" program has begun
… begun In 2012, we launched the “Buen Vecino” (“good neighbor”) program focused on implementing improvements in the communities that surround our factories.